“The Art of Crafting an Effective Cover Letter”

by Remark Marketing

A cover letter might be your first and the only chance to make an impact on your client or the employer. When you apply for a job, you aren’t the only one applying for that particular position. Among the ton of candidates, your cover letter gives you a chance to stand out and describe yourself enough for them to know that you’re the right fit for the position.

WHEN TO SEND A COVER LETTER?

  • When you’ve mentioned some skills in your resume that align with the company’s requirements for the role, then you should elaborate on them in your cover letter.
  • In some job descriptions, the employers mention the requirement of a cover letter. Some might even mention it as an optional requirement. In either case, it’s best to send in your cover to especially impress the hiring manager that you’re still willing to write for the company.

 KEY QUESTIONS- WHO AND WHY?

When writing your cover letter, make sure to answer these two questions –

  1. Who are you and what are your accomplishments/degrees?
  2. Why are you the right fit for this job and what do you bring to the table for the company?

 THE PITCH-

When it comes to your cover letter, don’t restate anything that’s in your resume. Try to make it brief but comprehensive. Cover letters are meant to be specific, therefore, avoid sharing the same cover letters with different companies. Build different cover letters targeting the requirements of the company as mentioned in their job descriptions. Your cover letter should make it exquisitely clear that you have what it takes for this role and that you’re the right choice. Specify everything that why you’re interested in this role and how you can add value to it.

CONCLUDE.

At last, you should conclude your cover letter in a few lines telling them about how you’re excited about this role and look forward to talk to them about how you can be an asset to the company.

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