The term Employer Branding has become popular over the past few years. Due to the immense level of innovation in almost every industry, every business today needs to create a unique identity to make their employees attract and retain for the long term. As everything today has gone digital, one of the most popular digital strategies that has become the show’s star is Podcasting.
With the rise of digital technologies and platforms, performing podcasting has evolved a lot. Almost every industry niche is strategizing to publish their podcast on major social media platforms including Linkedin, Instagram, Twitter, and Reddit. Be it the IT industry, entertainment, education, healthcare, financial, or automotive, podcasting has become a trend not only for employer branding itself, but to convince audiences about their product or services.
When it comes to recruitment, it is a competitive industry where every business needs to be ahead of the curve to attract the performing talent. Conducting podcasts is an excellent way to set a unique identity, attract talents, and clients, and build a solid reputation as industry experts in your business niche.
Some Podcasting Statistics By Backlinko :
According to the Backlinko –
- Currently, there are 546 million podcast-listening audiences globally
- Almost 33% of US podcast listeners use to watch video podcast
- 47% of the US population take an interest in listening to a podcast
- YouTube, Apple, and Spotify are the key players where people conduct and listen to podcast
- It is predicted that by 2027, the number of podcast listeners will hit 651.7 million and that too globally.
What Does it Mean by Podcasting for Employer Branding?
Podcasting for employer branding involves conducting podcast sessions as a strategy to promote and present an organization’s unique value, mission, vision, goals, and how they work. This helps to create a sense of transparency among employees searching for a job and who are already a part of the organization.
By leveraging podcasting with the purpose of employer branding, businesses can create an authentic narrative to showcase their identity and highlight their unique selling proposition in such a competitive market.
This article explores how PODCAST is a great tool for Employer Branding and attracting Top Talent.
The podcast focuses on showing culture and values
One of the effective employer branding strategies is to talk about your own organization’s culture and values. Although the company tells about its culture and values on its websites and other platforms, sharing through podcasts attracts viewers to watch content. By sharing true stories and experiences, you connect with your audience and job seekers in a real sense.
Moreover, podcasting can help employers to discuss organization’s commitment towards achieving goals, strategies, and success. Sharing current employee testimonials and their success stories also signified social proof that employees have a satisfying work experience within the company.
Podcast promotes career opportunities straightforwardly
Conducting podcasting sessions to discuss career opportunities within the organization is one of the effective ways to attract skilled talent and build employer branding. Moreover, interviewing current employees of the organization and asking about their work experience will be a fantastic way to create trust in potential candidates searching for a job in your industry domain. As we are living in an era where interacting with videos has become a new norm, podcasting sessions will act as a great tool to engage people rather than just publishing informative content on the website. Podcasting is a great way to share the diverse job roles your organization offers, and also an interesting way to share your team’s contribution to success.
Podcasts build connections with potential candidates
The conversational and casual style of podcasting attracts candidates to connect on a personal level. Plus, when you share employee experience, challenges, and success stories, potential employees feel boosted and envision themselves to be a part of a team. This, in turn, helps in a seamless hiring process.
Podcasts also provide two-way communication, encouraging the audience to listen and engage with your content, share their thoughts, and ask questions. This interactive way of communication enables organizations to build trust, express thought leadership, provide advice, and build reputation among competitors.
Increase Brand Awareness
Another employer branding strategy that eases the recruitment process is to create a podcast focused on brand awareness. Companies can design a strategic podcast with industry leaders discussing thought leadership, company culture, customer loyalty, etc. to impact the audience positively. This will help job seekers understand the company’s true value and attract job seekers who are in search of such an organization which is transparent to their employees.
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In Final Words
Employer branding has become an essential element in establishing a unique identity and hiring the right talent. As discussed multiple ways of conducting podcasts, it is a clear fact that it is well worth it for overall business growth. By showcasing authentic stories, facts, and company culture, PODCAST is a business-driven strategy in 2024 and beyond.